BUILDING-MATERIALS-INDUSTRY5 MIN READ
Handle the price increase conversation
Use BATNA thinking to handle a building-materials price increase without defaulting to apology or discount.
Marco M Drywall contractor 1 Acknowledge 2 Boundary 3 Options The call 20 sec Customer pressure Marco has a signed bid and a 7 percent material increase. He is pushing Jess to absorb the difference before his crew mobilizes. Without a prepared alternative, the seller negotiates from discomfort. 7% increase on compound signed contractor bid already awarded
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