Price objection field deck
Recall field-ready responses for building-material price objections.
Objection They say: 'Your board is 4 percent higher. Match it or we move the package.' Contractor comparing unit price on a project package. Your line I can compare it, but I need us to compare the whole job: delivery window, approved spec, damage rate, and support if the site changes. Which of those are included in their quote? Matching price before testing equivalence gives away margin and may still leave you carrying service obligations the competitor did not price. It tests the customer's BATNA without dismissing it. Compare Unit price or job cost? Use unit price only when the…
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