Classify building-material customer needs using Kano categories.
Sort each building-material customer need by Kano category. Must-be basic Performance driver Delighter Indifferent Reverse risk Fire-rated board ships with accurate certificates and matches the tested assembly Mortar bags survive normal pallet handling without tearing Tile adhesive keeps workable open time longer in hot afternoon conditions Standard insulation ships in two days instead of five A QR code on the bag opens a short troubleshooting video for installers Pallet labels show weather exposure guidance and lot traceability in plain language A slightly different inner bag color that contractors never see or use Ten extra color variants that make branch stocking…
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