Shortlist options without hiding the baseline
Create a defensible shortlist using business as usual and critical success factors.
The challenge The preferred option may be good, but the case has no visible comparison. The approver cannot see whether it is best or merely first. Shortlisting is a trust-building act. Options appraisal Longlist -> critical success factors -> shortlist A longlist protects against narrow thinking. Critical success factors let you reject options transparently. One option Looks decisive, feels biased The preferred option is selected, not assumed. The business-as-usual option is not an embarrassment; it is the benchmark that makes value visible. 01 Baseline 02 Factors 03 Shortlist Carry BAU Benchmark
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