Start with the decision, not the deck
Frame a business case around the specific decision the approver must make.
The move: write the approval sentence first. The Five Case Lens A strong business case answers five tests: strategic fit, economic value, commercial viability, financial affordability, and management deliverability. If one test is missing, the approver has to infer it under pressure. The Decision Sentence Use one sentence: "Approve [option] for [scope] at [cost] by [date], because [value], with [risk control]." This sentence prevents analysis sprawl. Every chart either supports the sentence, qualifies it, or should move to the appendix. The Baseline Always name what happens if nothing changes. A case without a baseline cannot prove value; it can only…
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