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CUSTOMER-ADVISORY-BOARDS5 MIN READ

Escalate CAB insights without laundering them

Turn CAB output into a decision memo that separates contributor evidence from approver recommendation.

The memo risk A strong CAB can still create a weak decision if the synthesis blurs who contributed evidence and who owns the call. Overstating customer authority creates internal resistance and advisor over-promising. Escalation model DACI for post-CAB decisions Use the board as contributor evidence, then make the internal decision path explicit. Customers decided borrowed authority, weak governance The memo is credible because evidence and authority are not mixed. Do not use customer input as a substitute for accountable internal decision-making. 01 Evidence 02 Recommendation 03 Follow-up Step 1 You are writing the first section of the post-CAB memo.

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