CUSTOMER-ADVISORY-BOARDS5 MIN READ
Ask for the job, not the feature
Use Jobs to Be Done questions to uncover the progress behind a CAB feature request.
Ari A VP Operations, CAB advisor J Job W Workaround S Success The feature request 20 sec The moment Ari says, "We need custom dashboards before we can expand this to the next region." If you dive into dashboard fields, you may miss the business moment the dashboard is meant to support. 4 regions waiting 1 feature request masking a job
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