Select CAB members by stakeholder relevance to the board's decision rather than account size alone.
The move: recruit a perspective mix, not a logo mix. Stakeholder analysis asks two practical questions: who has power over the outcome, and who has interest or proximity to the issue? In a customer advisory board, power alone is not enough. An executive can authorize budget but may not know where the workflow breaks. A daily user can reveal friction but may not understand procurement or renewal politics. High influence, high proximity These advisors can connect strategic consequence to real usage. They are gold for roadmap and packaging decisions. High influence, low proximity These advisors explain budget, risk, and executive…
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