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CUSTOMER-ADVISORY-BOARDS5 MIN READ

Score CAB ideas with RICE, then argue the confidence

Use RICE to convert CAB ideas into comparable prioritization inputs with explicit confidence.

The team must compare two CAB-inspired ideas: security audit logs and a dashboard builder. RICE = Reach x Impact x Confidence / Effort Using CAB enthusiasm as a proxy for priority makes the loudest or highest-status customer look like the market. Reach Audit logs affect 18 target regulated accounts this year; dashboard builder affects 5 known accounts. Reach should match the strategy segment, not the total customer base. Impact Audit logs unblock launch readiness; dashboard builder improves reporting flexibility. Impact asks how much the idea changes the target outcome, not how exciting it sounded. Confidence Audit logs have CAB evidence…

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