CASINO-MANAGEMENT5 MIN READ
Align a promotion change before the floor absorbs the confusion
Use Kotter change principles to align operations and marketing around a time-sensitive promotion change.
Tessa T Marketing manager 01 Urgency 02 Coalition 03 Barriers Rule change 30 sec Promotion launch The bonus rule changed two hours before launch, and the old signage is still visible near three slot banks. Guest confusion can become service recovery, comp pressure, and trust loss. 2 hrs before launch 3 banks old signage still up
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