Recall the Business Model Canvas blocks most likely to change in a circular business model.
LOOP Use LOOP to scan a circular canvas. Four blocks to check first. Linear sale vs. circular access model: which canvas blocks move? The access model is credible only when operating blocks change with the revenue block. Which canvas block is most often underdesigned in reuse packaging pilots? Key activities and cost structure, because reuse depends on cleaning, inspection, reverse logistics, storage, loss control, and return nudges. Cleaning, inspection, reverse logistics, storage, loss, and customer reminders must be real activities with real costs. Objection: 'We can pilot first and figure out partners later.' The team wants speed but the loop…
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