Commit to one customer evidence action that tests jobs, pains, and gains for a circular offer.
Test whether a circular offer solves a real customer job before designing the full loop. A circular-business-model idea such as refill, resale, repair, access, sharing, or take-back that currently rests on assumptions about what customers value. I will test [specific circular offer] with [customer segment] by asking or observing [evidence action]. I need to learn the customer's job, top pain with the current linear option, gain they would pay for, and behavior they would refuse. I will not treat interest in sustainability as proof of demand unless it connects to a job, pain, or gain. In three days, check whether…
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