Circular Model Battlecards
Recall and distinguish access, life-extension, and output-to-input circular business model families.
What is the core logic of 'sell access, not ownership'? The customer pays for use, availability, or outcome while the provider retains enough asset control to maintain, redeploy, and recover value. Watch for utilization, service-level, maintenance, and working-capital economics. What is the core logic of 'extend product life'? The business captures value by keeping products or components useful longer through repair, resale, refurbishment, or remanufacturing. Watch for grading, parts, warranty, repair turnaround, and secondary-channel trust. Access model vs. life-extension model: what changes first? Both can overlap, but the first capability to prove is different. Objection: 'Isn't this just recycling with…
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