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COMMERCIAL-ASSISTANT5 MIN READ

Read a deal note for commercial signal

Use SPIN Selling: Situation, Problem, Implication, Need-payoff to improve reading deal notes in a commercial-assistant workflow.

The move: make the commercial signal visible before you act. SPIN separates account background, stated problem, business consequence, and desired payoff. In commercial-assistant work, the visible task is often only the surface: send the quote, update the tracker, reply to finance, prepare the pack. The deeper value is knowing what commercial decision that task supports. When you use the framework, you separate facts from assumptions and make the next action easier for someone else to trust. Use a simple visual check: a before-after strip for the work product, a three-tile row for customer / value / deadline, and a marigold…

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