Walk a launch-readiness decision
Make converging launch-readiness decisions by tying each choice to evidence and next-spend risk.
Launch gate A smart speaker is three weeks from retail handoff. Demo firmware, pilot yield, and channel inventory decisions are tangled. Each choice commits a different kind of money and trust. Stage-Gate Evidence before next spend Use the gate to separate reversible progress from irreversible commitment. Shortcut Call the whole launch yellow and keep debating. A launch plan that advances only where evidence supports the next commitment. Advance reversible work. Hold irreversible spend until the specific evidence clears. 01 Firmware 02 Yield 03 Now you try Firmware freeze Retail demo
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