Categorize consumer-electronics features using Kano expectation types.
Sort the wearable backlog by Kano expectation type. Use the launch promise: a fitness-focused wearable for everyday runners. Must-be expectation Performance attribute Delighter Indifferent for launch Reliable phone pairing during first setup Safe charging with clear low-battery warning Longer GPS battery life during workouts More accurate heart-rate tracking during intervals Recovery coach that notices unusual training load Animated medal celebration after a run Extra watch-face confetti themes Premium collector box for non-gift buyers
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