Place cluster support tasks in the correct editorial phase so the calendar captures more than just publish dates.
Before publish Launch week After publish Confirm the page’s reader job and overlap warning in the brief Update the pillar links to point at the new article Run a 30-day review for impressions, CTR, and CTA performance Secure SME review and final examples Publish the article and add internal links from two related posts Decide whether the page needs a refresh, merge, or retarget after data comes in
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