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CONTENT-MARKETING5 MIN READ

Coach a writer away from keyword duplication

Coach a writer to separate a draft by reader job rather than by another similar keyword phrase.

Evan E Staff writer 1 Surface the overlap 2 Teach the distinction 3 Reshape the brief Evan says, "I found a good keyword: content repurposing tips. Can I write that next?" You already have a pillar on repurposing and a broad how-to article live. The wrong coaching move either shuts him down or approves an overlapping page. Teach the page job, not just the keyword rule Writers learn faster when you show how search intent and cluster role determine whether a draft deserves its own page. Bad shortcut Say, 'No, that keyword is too similar,' and stop there. The writer…

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