Build a data quality rule that survives import day
Write a CRM import quality rule that identifies dimension, validation, owner, and exception path.
A partner CSV has 2,400 leads. Country values are inconsistent, phone numbers are mixed, and website is missing on 18% of rows. Data quality rule = dimension + acceptable standard + owner + exception path. The common shortcut is importing everything now and promising cleanup later. That makes the CRM carry invalid routing data during the campaign. Classify Country inconsistency is validity and consistency; missing website is completeness; phone format is validity. Different quality dimensions need different controls. One giant 'clean the file' task hides priority. Decide blockers Block rows missing email or consent; map country variants; allow missing website…
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