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CRM-ADMINISTRATION4 MIN READ

Sort cleanup findings into 5 Whys layers

Classify CRM cleanup observations into symptom, immediate cause, deeper cause, and control fix.

Sort each CRM cleanup finding by where it sits in a root-cause chain. Symptom Immediate Cause Deeper Process Cause Control Fix 300 new leads have blank industry The partner CSV did not include an industry column Partner upload instructions do not define mandatory columns Reject partner files that fail the pre-import template check Duplicate accounts appear after trade show imports Event uploads bypass the account matching rule No team owns data acceptance criteria for event vendors Create vendor acceptance rules and an exception queue owner Stage 3 opportunities have stale next steps Managers inspect amount and close date but not…

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