Rituals are culture with a calendar
Explain how rituals reinforce values by making desired behaviors visible and repeatable.
The move: use repetition to make a value easier to see, copy, and believe. Rituals answer "what matters here?" A ritual may be as small as the first question in a stand-up or as large as a quarterly business review. What makes it a ritual is not size; it is repetition with meaning. People learn from the pattern. Rituals assign status Watch who gets thanked, who gets invited, whose stories get retold, and what gets celebrated. Rituals quietly decide which behaviors feel prestigious. That is why recognition rituals are often more powerful than posters. Rituals can reinforce the wrong thing…
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