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CURIOSITY-AT-WORK5 MIN READ

Convert a belief into a test

Turn an unquestioned team belief into a small double-loop test.

The onboarding team believes every customer needs a live kickoff call to activate, but activation has stayed flat despite adding more kickoff slots. Double-loop test: name the governing belief -> define where it may fail -> run a disconfirming probe The common trap is improving the current rule forever: better scripts, more reminders, more calendar slots. Those are single-loop fixes if the deeper belief is wrong for some customers. Name the belief Write: Customers activate better when they attend a live kickoff. A hidden rule cannot be tested. Naming it makes the operating assumption discussable. Find the boundary Ask: Which…

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