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CUSTOMER-EMPATHY5 MIN READ

Sort customer evidence into the right empathy-map bucket

Distinguish quotes, behaviors, and emotion in raw customer evidence.

Place each research note in the empathy-map bucket that best fits it. Says Does Thinks Feels "I need legal every time this changes." Opened the permissions screen, exited, then asked a coworker to watch. May be worried about making an irreversible setup mistake. Tense and exposed during the admin workflow. "I can sell this internally if I know the rollout plan." Downloaded the ROI template before reading the feature sheet. Likely comparing political risk more than feature breadth. Relieved once a concrete next step was named. sort_buckets-1 score_chips-2 trap_callout-3

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