Sort raw feedback into customer voice, internal interpretation, and decision evidence
Distinguish direct customer language from interpretation and action-ready evidence.
Place each statement in the bucket that best fits its evidentiary status. Direct customer voice Internal interpretation Decision-ready evidence "I have to recreate this summary for my VP every Friday." This may be less about reporting and more about executive reassurance. Twelve ticket comments and three interviews point to the same weekly-summary workflow pain. "I do not trust myself to change the settings without backup." Admins likely fear being blamed for a visible configuration mistake. The same setup hesitation appears in onboarding calls, session replays, and churn notes for enterprise accounts. sort_buckets-1 score_chips-2 comparison-3
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