Distinguish shallow engagement signals from activation-quality evidence during onboarding.
Which signal is stronger: first login or second independent workflow completion? Second independent workflow completion is much stronger. First login proves access. Independent repeat use proves activation-quality behavior. Busy account or activating account? The right status language follows the strongest behavior evidence, not the loudest account activity. “They opened every onboarding email, so they are clearly on track.” A teammate is using attention metrics to justify a green health call. You say Those are positive preparation signals. What workflow evidence do we have that the customer can now complete the core job? Do not let engagement metrics do the job…
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