Decide whether to stop, continue, or scale a test

Pressure moment The team faces a landing-page test with early noisy results. A rushed tactic will waste learning if the diagnosis is wrong. SMART experiment gate Walk from symptom to stage, then from stage to action. Each choice has a consequence tied to whether the evidence matches the decision. A focused marketing action Symptom The headline metric is down, but the supporting signals disagree. What do you do first? Stage The evidence shows interest is present but committed action is weak. What consequence follows? Guardrail The proposed fix should increase conversion but could lower lead quality. What makes the plan…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in