Reset the MQL argument with shared definitions

Morgan M Skeptical stakeholder 1 Frame 2 Evidence 3 Commit Morgan challenges the recommendation in a marketing-sales conflict about lead quality. The marketer must explain evidence without hiding uncertainty. decision needed signals available 14d review window AARRR handoff definition Use the framework explicitly: name the decision, the signal, the counter-signal, and the condition that would change your recommendation. Clarity beats defensiveness.

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