DATA-DRIVEN-MARKETING5 MIN READ
Sort metrics by the job they can do
Apply metric role sorting to a campaign review overloaded with disconnected numbers.
Sort each card into the bucket that best describes its job in a marketing decision. Vanity or context Diagnostic signal Decision-grade KPI Total impressions Scroll depth by segment Sales-accepted opportunities Email open rate All-time followers Activated trials by day 7 Cost per click by keyword All-time webinar registrations
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