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DATA-QUALITY-MANAGEMENT5 MIN READ

Trace a Duplicate Spike Without Blame

Use a converging Five Whys path to identify the process cause of duplicate customer records.

Duplicate spike Partner import created 312 new enterprise accounts overnight. Matching confidence fell below threshold for 41 of them, and customer-success sees duplicate workspaces. A fast merge could corrupt customer history. A slow investigation could leave teams working from conflicting records. Five Whys Move from symptom to process cause Ask why with evidence until the cause becomes controllable. Stop when the next action changes the system, not when the story finds someone to blame. Symptom Blame the import and merge records quickly. The fix targets the defect factory, not just the duplicate pile. Five Whys works when every why is…

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