Trace the original before you share the clip
Apply the SIFT habit of tracing claims to original context before sharing suspected synthetic media.
A clip without origin context is unfinished evidence. Short clips remove the boring parts that usually carry meaning: who posted first, what happened before the line, what happened after it, and whether another outlet has the same material. The SIFT method gives you a practical sequence: stop, investigate the source, find better coverage, and trace claims or media back to the original context. Why trace matters for deepfakes A suspicious clip may be synthetic. It may also be deceptively edited, old footage with a new caption, a parody reposted as news, or real footage placed in the wrong context. The…
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