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DEEPFAKE-AWARENESS5 MIN READ

Worked example: SIFT a suspicious executive video

Apply SIFT step by step to verify a suspicious workplace-relevant video before sharing it.

A 22-second repost appears to show a partner CEO saying your integration is dead, and teammates want to warn customers immediately. SIFT: Stop, Investigate the source, Find better coverage, Trace to original context The common trap is to debate visual artifacts while the claim keeps spreading. The first professional question is not 'does this look fake?' but 'where did it come from and what context is missing?' Stop Maya pauses the Slack thread and writes, 'Do not use this externally until we trace the source.' Stopping is an action, not passivity. It prevents amplification while making clear that verification work…

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