Pick a sprint-worthy challenge
Identify whether a challenge deserves a design sprint or a lighter discovery method.
The move: qualify the challenge before you protect five days. A design sprint is useful when discussion is expensive and evidence is missing. The method is built to move a team from a shared challenge to a realistic prototype and customer signal in a compressed cycle. That is powerful, but it is also costly. Pulling a designer, product lead, engineer, researcher, subject expert, and decider into a sprint is only responsible when the question is worth the focus. Stakes A good sprint question has consequence. It should affect roadmap direction, launch risk, adoption, revenue, customer trust, or a major internal…
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