Start at the end before mapping
Write a long-term sprint goal and convert risks into sprint questions.
The move: write the ending before the room starts solving. A design sprint needs a target that is more specific than 'improve onboarding' and more durable than 'make this screen better.' The long-term goal names the future the sprint is serving. Sprint questions name the ways that future might fail. Goal Use a concrete business and user outcome. A strong goal says who succeeds, under what conditions, and why it matters. Questions Convert doubts into testable questions. The best ones start with user behavior: Can they understand it? Will they trust it? Will they choose it? Can they complete it…
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