Cross the adoption curve one segment at a time
Select an SDK adoption tactic by matching it to the current adopter segment and evidence gap.
Adoption pressure The SDK has early buzz, but production adoption is stuck at 12 accounts. The next segment is asking whether this is safe to operationalize, not whether it is interesting. Diffusion of Innovations Segment by evidence need Adoption grows when the proof matches the developer segment you are trying to move. Shortcut More awareness for everyone Adoption moves from novelty to operational confidence. Do not sell novelty to a segment that is buying risk reduction. 01 Who is next? 02 What blocks them? 03 What proof ships? Segment read Innovators and early adopters have built demos. Production usage is…
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