Write for the developer's job, not your feature
Use Jobs to Be Done to define one developer content brief around progress the developer is trying to make.
The move: anchor the brief in the developer's progress. Job Situation Start with the moment that sends the developer searching. Are they prototyping before an architecture review, fixing a failed deploy, proving security posture, or trying to unblock a customer integration? The same feature needs different content in each moment. Progress Sought Write the job as movement: from no working token to a verified API call, from unreliable local webhook testing to a repeatable staging flow, from vague interest to a confident internal recommendation. Movement tells you what the lesson must accomplish. Trust Proof Developers do not only need instructions.…
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