Ask discovery questions before demoing
Recall SPIN question types and use them in developer discovery before a demo.
SPIN What does SPIN remind you to ask before a developer demo? Recall the four question types. Acronym Objection Can you just show us the API? A developer prospect asks to skip discovery and go straight to demo. Your line Absolutely. To make the demo useful, give me two minutes first: what are you integrating with, and what would make this API a no-go? Jumping into endpoints can waste the call and make the demo feel generic. It respects the request while earning enough context to tailor the path. Compare Feature-tour question vs. SPIN question SPIN questions reveal which feature…
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