Clients hire peace of mind
Translate a dog walking offer from features into the functional, emotional, and social job clients hire it to do.
The move: sell the progress, not just the slot. Features describe your work; jobs explain the client's choice Jobs to Be Done is a way to ask why a customer chooses a service in a specific situation. A dog walking client might say they need "a walk," but the job may be more precise: keep the puppy on a potty rhythm, give a young dog a midday energy release, protect a senior dog from overexertion, or remove worry while the owner is in back-to-back meetings. The functional job is the practical task. The emotional job is how the client wants…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in