Map the first 48 hours of a new client
Map a new dog walking client journey and identify one friction point to fix.
The move: map the first 48 hours before you optimize anything. The journey is where handoffs fail Journey maps are useful because they connect touchpoints into a timeline from the customer's point of view. For dog walking, that timeline usually starts before the dog ever leaves the house: inquiry, quote, intake, meet-and-greet, key or access setup, first walk, and follow-up. Each stage has a different client anxiety. During inquiry, the client wonders if you are credible. During intake, they wonder if you will remember the details. During access setup, they worry about keys and home security. During the first walk,…
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