Use the RATER dimensions to define a client-visible service promise for a dog walking business.
The move: define the promise clients can observe. RATER turns trust into operations RATER gives you five lenses for service quality: reliability, assurance, tangibles, empathy, and responsiveness. A dog walking business needs all five because the service is mostly invisible to the buyer. The client is at work, the walker is in their home or neighborhood, and the dog cannot file a detailed report. That makes proof part of the service. Reliability is the base layer: the right dog, the right home, the right time, the right walk length. Assurance is the confidence created by trained walkers, insurance, incident procedures,…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in