Map the checkout-to-doorstep value stream

The move: map the order as the customer experiences it, not as teams report it. A value stream map separates the work that moves an order forward from the waiting that silently consumes the promise window. In ecommerce, the useful map starts at checkout confirmation and ends at first successful delivery or customer-ready exception. Put payment authorization, fraud review, inventory reservation, order release, pick, pack, label, carrier handoff, first scan, delivery attempt, and exception handling on one line. Then add two measures to each step: active process time and elapsed wait time. This is where the lesson pays off. A…

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