Map the candidate journey like a customer journey
Identify the recruiting touchpoints that either reinforce or weaken the employer brand.
The move: treat recruiting touchpoints as brand moments. Candidate experience is the accumulated perception a person forms while moving through awareness, application, selection, and entry. In employer branding, that matters because candidates use the process as evidence. They assume that how the company hires is how the company works. The trust questions Each step answers a practical question. Attraction answers “why should I care?” Information answers “can I see myself here?” Application answers “how hard is it to engage?” Selection answers “am I being evaluated fairly and clearly?” Onboarding answers “did the company keep its promise after I signed?” Where…
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