EMPLOYER-BRANDING5 MIN READ
Sort: where does this touchpoint belong in the candidate journey?
Categorize candidate touchpoints by journey stage so experience problems can be diagnosed accurately.
Sort each touchpoint into the journey stage where the candidate meets it. Use the candidate’s perspective, not the company org chart. Attract Apply Select Onboard Employee story on the careers page 23-field application form Panel invite with interviewer bios First-week manager plan Job ad headline and CTA Application confirmation email Final-round timeline update Laptop, access, and first-day agenda
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