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EQUITY-RESEARCH5 MIN READ

Defend A Downgrade To A Portfolio Manager

Communicate a downgrade with bottom-line-first structure and concise supporting logic.

Morgan MP Portfolio Manager 1 Bottom line 2 Support 3 Risk Taxi call 20 sec The moment Morgan has 90 seconds before investment committee. Your downgrade note is still in draft. A buried conclusion wastes the one window where the PM can act. 90 sec PM attention -9% FY EPS revision

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