Sell the job, not the theme
Identify the customer job behind an escape-room booking and adjust the offer to that job.
The move: translate bookings into jobs. Functional job The practical task is the easiest to see: fill 60 minutes, entertain six people, host a team, or create a birthday activity. This is where capacity, time slots, location, age limits, and price matter. Social job The buyer also wants to look a certain way. A HR manager wants to look organized. A parent wants to look thoughtful. A tourist wants to look like the person who found the hidden local gem. Emotional job The strongest buying friction is often emotional: Will the group enjoy it? Will anyone feel stupid? Will it…
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