Separate OEM Musts From Battery Delighters
Classify OEM battery requirements as musts, wants, or delighters before negotiating trade-offs.
The move: classify the requirement before you negotiate the trade-off. The Kano model is useful because not all customer requirements behave the same way. Some are expected basics. If they fail, the customer is dissatisfied; if they pass, the customer simply considers you credible. Others are performance wants, where more is better and trade-offs are negotiable. A smaller set are delighters, which create positive surprise because the customer did not fully expect them. Musts For EV battery programs, musts usually include safety evidence, regulatory compliance, traceability, warranty assumptions, abuse behavior, and production-quality controls. Musts are not glamorous, but they are…
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