Keep gaze steady under price pressure
Use gaze and language to respond to a buyer who challenges price.
Rina R Buyer 1 Hold frame 2 Return to value Renewal call Rina says a competitor is cheaper. Everyone on your side knows the feature list, but the buyer is testing confidence and value. Your gaze should show that price can be discussed directly. Business gaze Concern -> Evidence -> Question Look at the buyer for the concern, move to evidence for comparison, return for the value question. Defensive feature dump Look away and explain everything The buyer feels met, not fought. Business gaze holds the frame without turning the conversation into a stare-down. Your competitor is twenty percent cheaper.
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