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FARMERS-MARKET-MANAGEMENT5 MIN READ

Sort vendor applications by market-mix role

Categorize vendor applicants by their role in a balanced market mix.

Your market has produce, coffee, pastries, and crafts, but shopper surveys ask for staple proteins, dinner options, and culturally relevant prepared food. Sort each applicant by strategic role. Anchor vendor Gap-filler Rotation or pop-up Not this season Pastured egg farm, weekly supply, strong compliance documents Returning diversified vegetable farm with high attendance reliability Prepared dumpling vendor available once a month, fills dinner demand Third candle maker with beautiful packaging but duplicate category Regional orchard bringing fruit all season and accepting nutrition benefits Fermented vegetable vendor filling a preserved-food gap with low space needs Cupcake truck with a large following in…

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