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FARMERS-MARKET-MANAGEMENT5 MIN READ

Build the rain-plan RACI before the forecast turns

Create a RACI for weather-change communications across vendors, customers, city partners, and staff.

Your rain-delay message went out through four channels in four different versions. Vendors received a text at 6:15, customers saw Instagram at 6:40, the city heard from a vendor, and the website still said normal hours. RACI for weather communication: one Accountable decision owner, one Responsible sender, specific Consulted inputs, and defined Informed audiences. The common trap is treating everyone who cares as a co-decider. That feels inclusive but creates slow decisions and conflicting messages. Accountable Name one final owner for the weather communication outcome: Market Manager Lena owns the decision and accuracy of the final message. There can be…

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