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FENCING-CONTRACTOR-BUSINESS5 MIN READ

Price objection pocket deck

Recall practical responses to common fence price objections without defaulting to discounting.

Objection Your price is higher than the other fence company. Residential buyer comparing bids without clear scope comparison. Your line That may be true. Before we compare totals, can we compare what each quote includes: post depth, gate hardware, haul-off, permits, and warranty? Then we can decide whether to adjust scope or if the quotes are solving different problems. Matching the number before comparing scope. It uses SPIN-style diagnosis and protects against giving away margin for a scope difference. Trade-off Discount or re-scope? If the need is code, containment, or durability, protect that part first. What should you ask before…

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