Walk the job before you price it

The move: price the sequence, not the photo. A Job Safety Analysis breaks a job into observable steps, then asks what could cause harm and what control will prevent it. In a fencing business, that same discipline catches the conditions that damage gross margin. The customer sees a fence line. You have to see the path materials take, the machines or hand tools required, the grade changes, and the approvals needed before work begins. Step 1: Name the work sequence Do not write install 180 ft fence. Write the actual sequence: verify property line, locate utilities, unload material, move material…

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